25 May 2010

Are you a purple cow?

Business, Personal 4 Comments

I have never wanted to be referred to as a cow until I read Purple Cow; now I want to be a cow and better yet, I want to be a purple cow. : )  If you have read any books by Seth Godin, you will know what he is passionate about.  Every business owner should read it.  It is all about being noticeable, having something worth noticing or simply not wasting your time.  This book challenges your thinking, challenges the norm and the average.  It also questions what you consider good and more than good-REMARKABLE.  The Purple Cow has helped me recognize what I can do to differentiate myself in this market full of photographers and has taught me to be ok with not being everyone’s photographer.  What I mean is, it is ok to stick with what I know and what I want to know and what I do best.  It is my job to figure out how to reach those people that want what I have and what I do.  ; ) 

My husband and I were having a conversation about a poor experience with Avis.  He mentioned that after each rental, he receives a survey which he is usually too busy to complete.  He typically deletes the email and gets back to his important stuff.  BUT, this time will be different, he pointed out.  He is anxiously awaiting the survey.  He will be making time to clearly point out his negative experience and share what was done and what they can do to make it better.  I had an a-hah moment and was able to relate it to Purple Cow…  everybody expects GOOD but GOOD is no longer enough.  You need to be REMARKABLE and NOTICEABLE.  Sometimes that comes in form that is not so appealing to others but at least you are being noticed! 

So, with the rental situation…  he is going to take the time to write all about it because is was less than good.  He also would have taken the time to write something on each survey if it was remarkable or something well beyond the expected “good”.  Being/doing good isn’t enough. 

The follow up book is The Big Moo as a collaboration of business persons with excellent insight on this Purple Cow type business.  I highly recommend these reads!  There is always room for improvement, change and growth-no matter how long you have been in business or what kind of business you do! 

purpleCow

4 Responses to “Are you a purple cow?”

  1. Thos003 says:

    What? So now your aspiring to be a seven purple cow wife?

    … BTW Good book. If you want the more technical version of developing “Sneezers” then you may want to read J.D. Powers, “Satisfaction:”

  2. lisa says:

    I have heard about that book (and I think we may have it floating around here).

  3. Rachael says:

    I just finished reading this about two weeks ago…I LOVE this book. I have been seriously thinking very hard about myself, and my business. What do I offer now, what do I want to offer and how can I make it remarkable? It is tough to do…especially with so many people in this market….

    What keeps me going is his section about passion…true passion can usually assist in creating a purple cow. I tell anyone that asks…Don’t do it for the money, or for the small fame, or for the style that is currently “in” right now. Do it because you LOVE it….because you want to read about it at night before you go to bed….because you love the look in a mother’s eye when you give her the most amazing shots of her sweet babies…because you can’t imagine doing anything more wonderful in your life then capturing it….

  4. Kirkland, WA Photographer, Photo A Day | Lisa Heuer Photography says:

    […] photographer at this time in my business, I read 3 new books (1. Visionmongers by David duChemin 2. Purple Cow by Seth Godin 3. Best Business Practices for Photographers by John Harrington, The Big Moo by Seth […]

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